Clothing with a story.
|
The name reflects this meeting of worlds. 'itu' means 'the' in Indonesian, while 'vana' means 'ultimate bliss' in Sanskrit and 'forest' in Hindi. Together, they encourage the discovery of individual style through self-expression. Drawing from the traditions of India and Indonesia, each collection explores the relationship between heritage and contemporary life. Conceived as a scene, each collection is brought to life through a story and an emotion to feel. Working primarily with high quality silk, linen, cotton, pashmina, cashmere, and other natural fibres, collections are built around versatile silhouettes, free sizing, and seasonless design. Material is always the starting point, chosen for its ability to move with the body and be worn across seasons. Produced in limited quantities, each piece is intended to become a re-wearable statement piece. Free-flowing silhouettes, creative cuts, and thoughtful detailing including kantha embroidery, hand-cut appliqué, weaving, and raw edges have become signatures of the brand, balancing comfort, versatility, and individuality. At its core, ituvana is about creating clothing that allows people to feel more like themselves. "Over the years, one of the things we hear most often from those who wear ituvana is that they feel more like themselves." We believe clothing should never overpower the individual, but instead create space for personal expression, ease, and confidence. Founded by Lylah Shaw in 2019, ituvana emerged from a desire to bridge together fashion, accessible luxury, and storytelling. After working in major fashion houses and studying film and performing arts in New York, she began approaching each collection as a scene, exploring the relationship between clothing, identity, and everyday life. |
